Wednesday, February 11, 2009

Response: Alexey Brodovitch

I have something in common with design great Alexey Brodovitch : a love of white space.

My design aesthetic is extremely minimalistic with a great deal of white space (hence the title of my blog) and sometimes I think that my designs aren't as interesting because of this. I am trying to make my designs more complex, but I just find I am always drawn to the starkness of simple images and text against bright white.

I sometimes feel as though people interpret my aesthetic as lazy or uninspired, which is disappointing. However, now I've got Alexey as an ally- now how many people can say that?

Oh, and he likes dancers...

2 comments:

  1. I have to admit, I am a huge fan of white space as well. Just like all design though, I think it should be used to represent the content of the story. It kills me to see white space used just to be artsy or "post-modern." Brodovitch was very successful and conscience when using white space. I'm sure you are too.

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  2. You, my darling, are anything but lazy and uninspired!

    While you love white space, you use the techniques in tasteful ways.

    ooh did you see what i just did? That was sooo a complex sentence! subordinate clause! yes! okay, phew.

    Anyway, I think Philip is right about using whitepsace for the wrong reasons--it's a lot like Helvetica. We should be using these elements of design when the design and content call for it.

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